Spotify has been strengthening its investment as part of Megaphone acquisition for podcast advertising

It has been almost a couple of years ago, it has been announced by Spotify that audio is going to be its future and it is not just music only. Spotify has always believed that streaming audio that includes podcasts and music is very much poised to be the next big thing and it is going to be a great frontier for advertisers, creators, and listeners.

This is the reason today we are pretty much excited to announce the acquisition of Megaphone by Spotify, as it is one of the leading publishing platform and podcast advertising in the world.

Spotify has moved on to the next step by expanding the possibilities of this screenless and intimate medium with the acquisition of Megaphone. A streaming Ad Insertion is launched at the top of the year with an innovative ad technology for podcasts that delivers the quality and intimacy of traditional ads for podcasts with the transparency and precision of digital marketing that belongs to the modern-day. The results have been encouraging to say the least for Streaming Ad Insertion and it had further validated the commitment by Spotify to the very significant potential of the very in thing of podcast advertising.

So it calls for something special concerning growth in the podcast industry with the collaboration between Spotify and Megaphone.

Podcast advertisers are delivered with scale

The full potential of podcasts is ready to be realized with advertisers. The combination of Megaphone and Spotify is going to allow them the opportunity to activate across Spotify’s Exclusive and Original podcasts while it is scaling reach through the Targeted Marketplace of Megaphone.

Added value is created for Podcast Publishers

Together, Megaphone and Spotify will offer innovative tools for podcast publishers that are a good way to earn a lot from their work. This is also going to include the opportunity to opt for something to get their content monetized that is going to match their loyal listeners with an even greater demand coming from the advertisers. All of them here at Spotify is pretty much excited to share this and once they come together they are soon going to make Streaming Ad Insertion available to all the podcast publishers on Megaphone and this is going to be the first time that this technology is going to be made available to all the third-parties. This is going to mean that the podcast publishers are going to be able to offer more and more valuable audiences for podcasts to the advertisers based on the impressions on a confirmed ad that means that their ad is heard.

In audio pay-off, Spotify has already seen their investment. In the earnings for the Q3, it has been announced by Spotify that 22% of the entire monthly average users (MAUs) that are engaged with the last quarter of podcasts and also the advertising revenue of podcast is up by almost 100% every year after year. This is going to come along with innovations like Spotify’s format that is first of its kind from the creators so that talk and music are brought together. It also includes things like Your daily Drive that is a mixed-media playlist. The catalog for the Spotify podcast will now include over staggering 1.9 million titles that are going to feature wellness, education, sports, and storytelling from diverse kinds of voices coming from all across the globe and the top creators of the world from Brene Brown and Michelle Obama to DC Comics and Addison Rae and all of that comes to Spotify and connect with each of their fans and also meet the new ones.

There have been authentic voices that are ground-breaking to news and information that cannot be missed and because of this considering our time, podcasting is becoming one of the most exciting mediums. Spotify is pretty much excited to collaborate along with Megaphone and progress along to drive the business forward.

All certain criteria are needed to be fulfilled and all the transactions are subject to customary regulatory reviews and until closing, it is business as usual for all of them here at Spotify.