Ariana Grande has made a deal with American all-premium music video provider Vevo to release a series of live performances throughout the year. The first in the series was ‘pov’ that was released on June 21st this year YouTube with Vevo. The song is from her sixth studio ‘Positions’ which was released last year. The other songs from the same album will also be released along with their respective live performance videos. She has taken a great leap from her usual style with these live performances and fans love it. It is clear from the views, likes, and comments that they are welcoming her new venture and enjoying the gorgeous performance by the artist.
The music video of ‘pov’ live performance has gained over 5 million views in just 2 days. The song along with the album was a huge hit all over the world. The live performance video has captivated the audience with its intimate feel and dynamic visuals. The MV takes the audience to a dreamy magical place with the singer standing on a field of beautiful green grass and colorful blooming flowers. The purple glow from the lights adds a mystical yet enchanting vibe to the whole backdrop. It helps bring out the true essence of Grande’s naturally captivating voice.
The track is the best choice to start the live performance video series. The R&B resonance of ‘pov’ matches the ambiance of the setting of the music video creating a symphony of pure perfection. It features minimal instrumentation and showcases the true dexterity of Grande’s singing.
In the official press release, the live performance video is described as ‘rooted in the concept of duality’. Her blissful voice along with the magical setting allows the audience to escape their monotonous life for a bit. ‘Positions’ was released in October 2020 after the release of her 2019 album, ‘Thank U, Next’ and ‘Sweetener’ from 2018. In the coming weeks, Grande plans to release the live performance videos of the rest of the singles from ‘Positions’ with Vevo.
Due to the pandemic and her marriage with boyfriend Dalton Gomez, Grande had taken a short break from the music biz. She is back in the scene with her latest music video and fans are extremely excited about it.
Her first live stage performance after her marriage was at the iHeartRadio Music Awards 2021. She shared the stage with The Weeknd.