Disney’s 2021 representation ‘Encanto’ has created a huge buzz in the music industry with its one and only dynamic single and the title track ‘We Don’t Talk About Bruno’. Since the release of the movie, listeners around the world have been singing, streaming, and performing along with the track and it captivated everyone. Written by Lin-Manuel Miranda, this track offers a beautiful storyline and musical creativity that churns out the real taste of the movie. This single is currently is standing at the top of Billboard 200 and Billboard Hot 100’s current number one. It is the first track from Disney production that has successfully topped both of the lists. ‘Encanto’ is giving a tough time to the previous movies like Aladdin, Frozen, and their soundtracks. ‘We Don’t Talk About Bruno’ is currently a part of the top 10 most streamed songs both on Apple Music and Spotify.
Such success is truly overwhelming for the creators as well as Disney Production. Miranda took a small vacation trip after the premiere and got very happy after his return with the sky-high popularity of the track. He said, “By the time I got back, ‘We Don’t Talk About Bruno’ had kind of taken over the world along with the rest of the Encanto soundtrack.” The music artist further added that the song has an invigorating power that “helps you have the perspective of: The opening weekend is not the life of the movie. It’s just the very roughest draft. Two months out, people are talking about Bruno and his whole family.” The creator of The Hamilton has also emphasized the musical dynamics that cannot fit in a single genre or style. In the music video, Camilo tells a spooky story and slowly morphs into Bruno while Dolores raps in a low tone and hushed voice. On the other hand, a married couple, Félix and Pepa express their experience on the stormy wedding day. The whole arrangement offers a potent dose of musical diversity.
The track acts as a celebration of Latin American music with his quick influence from the other musical genres as well. The track is creating a storm over the internet as the #Encanto hashtags have been already viewed more than 15 billion times. Encanto’s director Jared Bush said, “Everyone is finding a different entry point, whether it’s a specific moment or character dynamic. There’s something in it for everybody and, honestly, it’s just delicious.” With such prolific success, the track has already been shortlisted for the Academy Awards. However, the creators could not put the track on Oscar nominations since the movie was not released before 21 November. The track is gaining more popularity from TikTok and media platforms.
