Just like the global music industry, Indian Music Industry is also constantly evolving with modern trends and the growing number of emerging music artists. As it is constantly colliding with international styles and ideas, fresh and transformative compositions are widely noticeable in the current music scene. The younger listeners can be considered a driving factor behind this evolution as this generation has a daring and boundary-pushing musical taste that lays the ground for a new era of musical experimentation. With fusion styles and an amalgamation of creativity with skills, the Indian music scene is creating a unique identity that appeals to the whole world. Let’s check a few trends that are currently noticeable.
1. Birth of new musical genres and sub-genres
With changing musical preferences of the Indian audience, new musical genres are taking birth in the industry such as Indian hip-hop and country music. However, the rise of indie musicians is particularly significant. This music genre is also allowing a lot of music artists to showcase their musical talents to the audience. With the growing number of musical genres and artists, many indie record labels are also established to promote the growth of these artists and the new musical wave. Indian music lovers are also showing an ample amount of love and support for these emerging musical genres.
2. The Influence of online music streaming platforms
The platforms like Spotify, Gaana, and Amazon Music are one of the most trendy factors that became a breakpoint for rising music artists. With advanced algorithms, fast-paced technology, and a massive outbreak of online streaming services; the market of Indian Music has become quite dynamic and offers more diversity than ever. These streaming services are not only offering a platform to showcase talents but to make a good earning out of the streaming revenue. Bollywood soundtracks help to gain 80% of the country’s music revenue. However, the current economic situation is evolving and offering local artists more of the limelight. These platforms are also being used for podcasts and a rise in the number could be seen after 2020-2021, the surge of a pandemic. Not only creators, but the consumption of podcasts, musical playlists, and radio channels has grown up to 40%.
3. Breaking the language barrier
The acceptance of Indian music enthusiasts is not only valid for new musical styles but for different languages as well. In the current music scene, listeners seem to be enjoying all kinds of music regardless of different regions and language barriers. It is not only applicable in the case of regional and folk styles but also in international languages such as Korean Pop and Latin pop. As the audience is listening to diversified styles across different languages, the influence of those musical genres is quite evident in the new-age musical styles. Thus, greater support and appreciation are visible across cultures and languages. There is no doubt in that the Indian musical community is growing more vibrant and inclusive.
4. More crowd in the live musical concerts
Though the pandemic put a big halt to live performances and musical concerts, the demand for them went sky-high after the lockdown was over. Since then the current music scene is experiencing a resurgence in live performances. Music lovers are once again enjoying live gigs and performances regardless it is a band performance or a solo. There are also more music festivals taking place with sold-out crowds across the nation. And guess what? It is not only regional programs but India is now considered the new destination for international music festivals.
5. Cross-cultural collaborations and OTT Soundtracks
It does not require to say that Netflix and other online video streaming platforms have become potential hubs for music artists. The need for creating OTT soundtracks along with additional music projects for web series and movies is putting a positive impact on the growth of the careers of emerging music artists. In this era of the flourishing digital music industry, artists are getting more opportunities to embark on cross-cultural collaborations, fueled by creativity. With increasing awareness and widespread influence; Indian music is putting a great impact on the ever-evolving global music industry as well.
Concluding Thoughts
Today’s Indian music scene is quite diversified and it is growing significantly in an ecosystem full of passion and innovation. With the colliding global musical trends, the Indian music industry is transforming rapidly. Whether it is the rise of independent artists or a growing acceptance of different kinds of music; the industry will be bringing more surprises in the coming days.
