K-Pop Agency ATTRAKT Terminates Contract Of Three Members Of FIFTY FIFTY For Mistreating Contract

The promising well-formed girl group which cemented its position at Hot 100 Hit earlier this year with ‘Cupid’ becoming the longest-charting song on the Billboard Hot 100 breaks the record earlier by BLACKPINK, three members of the band FIFTY FIFTY, Sio, Aran, and Saena for being accused of mistreating the lawsuit. The agency ATTRAKT is responsible for managing the rising popularity of the pop band, however, has now terminated the contracts of three core members of the group, have all got notices from the agency which say that their contracts with the company have ended, stating that the three members of the group has ‘slandered and defamed the agency’ and broke the contract as well.

ATTRAKT was also accused of a ‘conspiracy’ between the three members of the group and SIAHN, Sung-il Ahn who is the founder/CEO of the Givers, in a statement. The Givers is the K-pop consulting firm that co-manages the group along with ATTRAKT, the producer of ‘Cupid’. The agency has filed a complaint against SIAHN and The Givers for being involved in the contract and trying to get the group away from ATTRAKT for their benefit.

SIAHN shared at the time, ‘We plan to propose a new label structure for FIFTY FIFTY — a separate label for them, solely concentrating on the artist’s development,’ further added, ‘K-pop companies have an entrenched ‘artist-agency’ relationship, which poses a significant obstacle to an artist’s long-term global expansion. To overcome this persistent problem, The Givers is exploring a structure where the label directly contracts with the artist while the main producer oversees the creative aspects of the group and collaborates with the label.’

The producer of Cupid, ATTRAKT stated officially obtained by the Kpop Herald, ‘We notified Saena, Sio, and Aran that their contracts would be terminated back on October 19. The three members of FIFTY FIFTY have taken legal action against us without any reflection or correction on their serious contractual violations. We are discussing follow-up measures against them in the future,’

Moreover, ATTRAKT also accused the trio of being ‘slandered and defamed the agency, and to this day continue to distort facts and make false claims, repeating arguments that have been rejected by the court, without any remedy for the breach of contract’.

The alienation between the FIFTY FIFTY members and the agency ATTRAKT began when the band filed to dangle their exclusive contracts under the label, violating the contract. Shockingly, a court in Seoul rejected the plea by the musicians in August 2023. Well, in the middle of the controversy Keena, a member of FIFTY FIFTY dropped the lawsuit against ATTRAKT and came back to the agency.

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