Image Source: bollywoodhungama.com
Virgin Music Group and Play DMF have brought India a cross-cultural collaboration by bringing two very different yet very talented artists together, Shreya Ghoshal, and Tayc. The duo came together to make one of the hardest hits of this year, ‘YimmyYimmy’ that features a Bollywood hottie, Jacqueline Fernandez. This dance track is a fusion of international talents. On one hand, audiences get the silky and smooth R&B rhythms of French sensation Tayc, and on the other, the song has India’s most adored female singer with the most soulful vocals, Shreya Ghoshal.
How ‘YimmyYimmy’ unites two worlds together
Following the massive success of the global hit “Guli Matta,” which gathered around 300 million views on YouTube, ‘Yimmy Yimmy’ is gearing up to surpass its predecessor’s triumph. The song serves as a cross-cultural collaboration and its dream-like celebration. According to Anshul Garg, Play DMF’s visionary, ‘Yimmy Yimmy’ is an absolute testament to the unlimited creativity and connectivity within the community of international music. This project is enthusiastically backed up by Virgin Music Group. This also showcases the group’s dedication to push forward Indian music to the global stage.
Not just the vocals, ‘YimmyYimmy’ also transcends borders with its lyrics. Penned down by the genius duo of Nyadjiko and RajatNagpal, with great lyrical contributions from both Tayc and Rana Sotal, the track offers an entire musical journey to English, French, and Hindi music listeners. At the same time, the video is visually stunning, featuring the dance queen of Bollywood, Jacqueline Fernandez. Directed and choreographed by Piyush-Shazia, Jacqueline has showcased her signature irresistible charm that is so hard to ignore! All the collective effort behind ‘YimmyYimmy’ is on its way to making this the next global dance hit.
Read More: Indian Artist Shreya Ghoshal and Arabic Singer Saad Lamjarred United for The Song ‘Guli Mata’
Garg has expressed his excitement for this latest collaboration, saying, “With ‘YimmyYimmy,’ we’re not just creating music; we’re forging a cultural movement resonating worldwide. This project celebrates the incredible talent emerging from India and the power of international collaboration.” Aligning with the same enthusiasm and feelings, Virgin Music Group’s Country Manager for India & South Asia, Amit Sharma also underscored the importance of such collaborations, especially showcasing the potential of Indi-pop on the world stage.
Jacqueline Fernandez ticks another mark
The captivating dancing diva has once again shown the world why it is impossible to resist her charm when she gets to the stage. ‘Yimmy Yimmy’ features Jacqueline Fernandez and her dancing skills that have taken the intranet by storm. After working with Anshul Garg, she has given the media the statement that this is like a dream come true moment for her. Jacqueline said, “Songs have played a huge part in my career, and teaming up with Anshul for ‘YimmyYimmy’ is another tick mark on my list. He has such a keen sense of music, and it was such an entertaining ride shooting for the song. The vibe of this song is so refreshing and energetic, and I am sure that the audience will love the song too.”
How ‘YimmyYimmy’ had one of the most melodious voices in it?
Anshul has shared his excitement over reuniting with Shreya Ghoshal for this single. This is the second time that Garg is working with Shreya Ghoshal after their previous collaboration, ‘Guli Mata’. Garg said, “The Indian pop music scene is at par, if not better, than the global pop music. And I want to push it out there for the world to listen to as much as I can. After the thunderous response we received for Guli Mata, I knew we needed to do something even bigger, and that’s how ‘YimmyYimmy’ originated. Shreya Ghoshal is a legend, and you can’t just make her sing any song; your product has to align with her level of talent, and with ‘YimmyYimmy’, I got another opportunity to do that. It’s so amazing to be associating with Shreya again. She is a powerhouse of talent, and I am sure the audience will love YimmyYimmy as much as they loved Guli Mata.”
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