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Earlier this week she chose Instagram to share about her upcoming hair care brand. Recently she was seen in a very charming blond pixie cut and made some colorful shorts to create a thriving anticipation for this hair care brand. In the post, She wrote in the caption, “A new family is moving in! @fentyhair is pullin’ up and it’s time to finally have the hair experience you’ve been waiting for,” She also added, “You know how much switching my hair up matters to me.”
Then she continued, “I’ve had almost every texture, color, [and] length – from weaves to braids to natural. So, I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
The official document of this upcoming hair care line has shown that it is a “Non-medicated hair care preparations; Non-medicated dandruff shampoo; Hair styling preparations; Hair straightening preparations; Hair relaxing preparations; Hair waving preparations; Non-medicated hair restoration lotions; Hair bleaching preparations; Hair coloring preparations, and Hair glitter.” Hence, Rihanna doesn’t have decided which products she should be launching initially.
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This is going to be her fifth company after she founded the Exponential Fenty Empire in 2017. She first started this company with a make-up line and the world is still a fan of this cosmetic brand. After two years, she started her Fenty fashion house where she brought together the French luxury goods conglomerate, LVMH, and the the size-inclusive lingerie brand Savage X Fenty.
In 2020, she debuted in the skincare line as well. She also launched the Fenty X Puma shoe collection about which she said, “I already got stuff I feel like I could make hits out of”. She also added that she and her partner, A$AP Rocky have to “figure out who’s going to use what because it’s so good”. According to sources, she filed for Fenty Hair in 2021, and due to the pandemic, this delay has happened. Yet her fans are waiting for her 2025 world tour.
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