Creating A Testament In The Line Of Fragrances, Ariana Grande With ‘LOVENOTES’

The incredibly talented and super-sweet singer and actress, Ariana Grande has made her debut in the line of fragrances in 2015 with Ari. Since then she has launched a wide range of perfumes including God is a Woman, Could, R.E.M and so much more. Among these, Cloud is by far the highest sold of all and it ranks in the top three of every ‘best celebrity perfumes’ list. Although many celebrities have tried their hand in this game, very few have become successful like Ariana, and this time she has done something quite interesting and unique with her line of perfume.

The Grammy Award-winning singer seems to be expanding her fragrant empire with the launch of ‘LOVENOTES’ which is unique as the scents are inspired by different regions of the world and it is also a very interesting way to build a more profound bond with her fans from all across the globe. The announcement of the launch was made on Instagram where this gorgeous singer was seen in a romantic-pink theme gown while simply being amidst floating love letters with heart seals.  The launch is the first time Grande has created region-specific scents which aims to deliver ‘little letters of love to my fans all over the world, via scent’ says the singer. She adds, ‘The line includes Vanilla Suede for the UK, Angle Kiss for Europe, Pink Woodsfor North America, and Pressed Petals for Australia, each with its own distinct aroma.’

This launch is particularly a huge deal for the singer as it marks her tenth fragrance release, a testament to her successful journey in this industry. Ariana expressed her excitement saying, ‘I can’t wait for you to smell these, and I hope you love them as much as I do.’ Along with the themed photo shoot for the launch, the singer had also posed holding a giant love letter with her initial ‘A’ in the heart seal to give personal love for her beloved fans. This unique idea of region-based perfumes is not only great for the expansion of her fragrant empire but it is also a great way to reach her fans in a meaningful way that only solidifies her position as a multi-faceted artist and entrepreneur.

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