Image Source: thehill
The Espresso hitmaker encouraged more fans to register and vote than any other musician. Partnering with HeadCount during her Short n’ Sweet tour, Carpenter registered 35,814 new voters and engaged an additional 263,087 people. Fans were incentivized to check voter status or find polling locations. During her ‘Short n’ Sweet’ tour, Carpenter partnered with HeadCount, a nonprofit focused on encouraging voter participation, to register 35,814 new voters and engage an additional 263,087 people through innovative outreach methods. Fans were encouraged to check their voter status and find polling locations, often with a chance to win concert tickets, VIP experiences, or participate in in-person voter activations at her shows.
The ‘Espresso’ singer announced her collaboration with the non-profit — a nonpartisan organization working to register young voters — ahead of the launch of her ongoing UK, Europe, and North American trek (Carpenter quickly sold out a run of 33 arena shows in North America). Video board messages and concert mailers from HeadCount further amplified these voter engagement efforts, turning each concert stop into an opportunity to motivate young voters. This initiative is part of a larger HeadCount campaign which teamed up with over 100 popular musicians, including Green Day and Ariana Grande.
Green Day’s Saviors Tour set an impressive record, registering 7,900 new voters and engaging 61,000 more with HeadCount’s in-person booths. HeadCount’s Executive Director, Lucille Wenegieme, highlighted the significance of these partnerships, explaining that artists connect deeply with their fans. This personal connection, especially strong among Gen Z, allows artists to inspire fans to take civic action. Wenegieme emphasized that fan loyalty to musicians can sometimes even surpass political affiliations, making artists powerful advocates for voting. Their partnership included a sweepstakes that offered fans the opportunity to see her ‘Short n’ Sweet’ tour by checking their voter registration status. Winners will fly out to San Francisco for her show on Nov. 9, with all accommodations covered. Before HeadCount joined the tour, they worked with Carpenter to send two lucky fans to Gov Ball – resulting in over 40,000 fans checking their voter registration overnight.
The campaign’s impact wasn’t limited to concerts; HeadCount utilized mailers, giveaways, and online resources to reach fans. To build excitement around voter engagement, Carpenter’s collaboration with HeadCount included a sweepstakes for her Nov. 9 show in San Francisco, with lucky fans getting flown out for the concert. ‘Through our partnerships with over 100 top music artists — like Sabrina Carpenter, Green Day, Ariana Grande, and so many others — HeadCount had a record-breaking year, registering over 450,000 new voters and engaging over a million more people to make sure they vote,’ said Lucille Wenegieme, executive director of HeadCount. ‘Our model works because musicians and celebrities have a cultural cache and an intimate connection with their fans, especially among young people, whose identity as a fan of a particular artist can be even stronger than other aspects of their identity, including affiliation with a political party or candidate. We are so grateful to our artist partners and their teams for inspiring their fans to take control of their future.’
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