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The beauty industry is booming with every passing year, the overall growth of this industry is 1.3% per month. And this consistent growth has been a result of robust social media engagement and celebrity brands are dominating social media platforms like Instagram with flying colors. Alongside being a celebrity they have created a thriving ecosystem with their brand and products which has made them to be a more successful business person. From Instagram engagement rates to yearly revenue, they have excelled with their beauty product line efficiently. Here is the list of 10 famous celebrity-owned beauty brands that have the best social media dominance and people are just in love with the products they have launched. Social media dominance might not be a direct representation of how the brands are doing but, it shares a fair view of these extremely popular beauty brands.
1. Selena Gomez’s Rare Beauty
This 2020-founded brand has 7.5M followers on social media with a 2.5% engagement rate on Instagram. The popularity of Selena Gomez surely has triggered a bit of this engagement but, the products are doing great on their merit and their meticulous marketing strategies. Being the leading brand of this group of beauty lines, Rare Beauty’s share voice rate is 13.24% on average. And the brand has the highest return on average engagement with an average of 30.84%.
2. Lady Gaga’s Haus Labs
Haus Labs has 1 Million followers on social media and the engagement rate of this brand is 0.1% on Instagram. This brand was founded in 2019 and Gaga’s iconic make and look has majorly influenced many beauty enthusiasts to buy these versatile yet dynamic products, which has driven the popularity and engagement rates. The brand is one of the brands that has a higher share voice rate than share of engagement rate. The voice share rate of Haus Labs is 14.82% and the average share of engagement rate sits at 1.74%.
3. Ariana Grande’s r.e.m. beauty
Grande’s r.e.m. beauty has 1.7 Million followers on Instagram and the engagement rate of this brand is 2.6%. This brand is one of the fastest-growing brands in this industry after she launched the brand in 2021. You will see Grande’s feature in various GRWM reels to promote her brands. The share voice rate of this brand is 9.12% and the engagement share rate is 11.22% on average.
4. Kylie Jenner’s Kylie Cosmetics
Having the highest number of followers on social media with 25.6 Million, yet the engagement rate of Kylie Cosmetics is 0.3%. Kylie Jenner is undoubtedly one of the most popular influencers in America. She is best known for her TV role on ‘Keeping Up With The Kardashians’. Since 2014, this brand has been one of the most popular beauty brands. This brand has a share voice rate of 10.30% and an average share engagement rate of 12.52%.
5. Millie Bobby Brown’s Florence by mills
After reaching the peak of popularity with the 2016 sci-fi series, Millie Bobby Brown launched her beauty brand in 2019. In the last 5 years, the brand has reached 3.4 Million followers on Instagram with a solid engagement rate of 2.9%. It seems Millie has put her heart into this brand. The share voice rate of this brand is 7.29%, and the brand mostly resonates with Gen Z demographics.
6. Rihanna’s Fenty Beauty
Rihanna started Fenty Beauty in September 2017, and it has reached over 13 Million followers on Instagram and the brand has a 0.4% engagement rate. Yet, Fenty Beauty is leading in the revenue aspect, as it has a stellar reputation in this industry. It is often said as the most popular beauty brand in the world. Women of every skin tone can find products that are suited for them. This single brand has over 50 shades of foundation. Rihanna has offered diverse beauty products and many influencer partnerships have made this brand one of the most prominent brands of this era. This brand has the second-highest return on its share of engagement with an average rate of 23.58%.
7. Miranda Kerr’s KORA Organics
This is one of the oldest beauty brands that has been sustaining its market for over a decade now after the brand launched in 2009. The well-known Australian model started this cruelty-free brand and that was the essence of this brand. This celebrity skincare line has 460K followers on Instagram and the engagement rate of this brand is 0.16% and also has a decent share voice of 7.53% on social media. The educational approach of this brand is surely working great for this brand, on their social media you will find numerous videos that educate people on how they must take care of their skin and the science behind it. Possibly their product ethics and generosity work wonders for this brand even after a decade.
8. Hailey Bieber’s Rhode
Hailey Bieber’s Rhode Beauty launched in 2022 with a serum that has been working wonders for this brand and people across the globe love how this brilliant product Hailey has brought in these two years of being in the beauty business. Already the brand has 619K followers on social media and has a whooping engagement rate of 3.1%. Everyone loves Hailey for her style and this brand is making business for the merit of these products. Rhode Beauty has a share voice rate of 7.59% and a 3.15% average share of engagement rates.
9. Jeffree Star’s Jeffree Star Cosmetics
Jeffree Star has been one of the most prominent make gurus on YouTube and since Jeffree launched his product line in 2014, with a variety of quirky and unique make products, people love how great these makeup products have turned out for them. By far the official page of Jeffree Star Cosmetics has 6.2 Million followers with an Instagram engagement rate of 0.11%. But when it comes to the highest revenue, Star Cosmetics comes in the 5th position with an average share voice rate of 4.65%.
10. Drew Barrymore’s Flower Beauty
Drew Barrymore launched her Flower Beauty line in 2013 and since then it has had the 9th highest revenue amongst all the popular celebrity brands. The official page of this beauty brand has 602K followers on Instagram and has a 0.3% average Instagram engagement rate. This brand has an average share of voice of 2.94%. The engagement rates are lower even though this is one of the most successful beauty brands as they hardly post on social media, Barrymore’s approach to the brand is more based on the word of the masses.
- Social Media Mistakes These Celebrity Brands Must Avoid
The engagement data certainly influences the yearly revenue of a brand but, there are many instances that social media engagement of a brand can help it to reach its target audience this why, Rhode Beauty being one of the latest launched beauty products is also in this list just is has captured the social media optimally. Here are some mistakes that must be avoided while building engagement on social media; this will help any beauty brand, especially celebrity beauty brands, to thrive within a short span.
- Relying on Celebrity Credibility Too Much
If well-known faces are launching a beauty brand it obviously catches many eyes but, keeping the engagement of these products will also play a crucial part in this. The social media campaign will help you gain more engagement and it will build some integrity and credibility to the brand.
- Not Having a Vigorous Social Media Strategy
Every brand should work on their social media strategies and it will help them to grow their brand even better. Having a dynamic Social Media Strategy can help a brand to win its audience. One person cannot build an ecosystem for that you will have to work with other influencers and celebrities to gain more popularity and better traction in this field.
- Not Understanding Audience Demographics
The most and the best way to have the best result in terms of revenue is by studying and understanding your audience demographics. There are many analytical options on each platform that you can use to create a thriving outcome for your brand. Everything takes time and if you are willing to sustain in this race then you will have to work on your social media credentials.
These brands, whether launched a decade before or just a year back, all of them has successfully created their ecosystem and gained a good foothold in this industry. To gain more potential as a brand they have walked their mile and still working on each launch to have a sustained future, these celebrities are some of the most successful business person and also have managed to make their beauty line a booming business alongside their career. Using social media correctly is what has done wonders for them and if you are a part of the target audience then you might also have seen how greatly they can deliver.
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