AI Music, a startup bought by Apple Inc., introduced a technology that will offer the listeners royal free tailor-made musical tracks using artificial intelligence.
Apple Incorporated acquired a startup, which has introduced the option of tailor-made music using Artificial Intelligence, called AI Music. Technology will shape music according to a person’s choice and state of mind. They will be generated on the platform will be royalty-free.
The technology introduced by AI Music will be having a dynamic range of interactive features. That will shape music along with the present situation of the listeners. For example, if a listener has opted for a fitness music track the intensity and the rhythm of the music will increase along with the intensity of the workout of the listener.
The startup company AI Music has stated on their website that AI Music can even create songs that ‘Adapt to your heartbeat.’ Though the statement has been officially removed, the cached version is still available.
The company claimed, ‘AI Music is at the forefront of exploring how artificial intelligence can change and adapt music. Quite simply, we believe music should be accessible and contextually relevant for both its creators and its listeners.’
They further added, ‘With our Infinite Music Engine and other proprietary technology, we deliver bespoke solutions for marketers, publishers, fitness professionals, creative agencies, and many more.’
Stating more to this, ‘Music that adapts to your heartbeat, audio advertising that matches listener context, universal licenses across formats… All of this is possible, and more, thanks to our cutting-edge research and scalable in-house development.’
AI Music is a London-based company, founded in 2016. They have been making this technology with a few dozen of employees before this deal. Their technology can also change the music of the video game fitting with the mood of the listener.
A representative of Cupertino, California-based Apple has declined to comment on this procedure. The amount that was paid to the start-up by Apple Inc. is still unknown.
Before this Apple reported the purchase of the music company ‘Primephonic’, a company that ran classical music streaming service. It’s now an application tied to Apple Music launched this year.
Apple has drastically cut down the acquisition expenses in 2021. Reserving only 33 million dollars to deal payments over the last business year, the data was revealed on the October filings. The previous report of 2020 showed 1.5 billion dollars and prior to that in 2019 the number was 624 million dollars.
With AI Music connected with Apple, they can introduce various new playlists and limitless features. They have sealed the deal on Monday.