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Are you familiar with those Hollywood movies where the singer plays a song at a restaurant or a bar and someone is lurking in the dark who then offers the singer a big deal? These are the people who are known as artists and repertoire or A&R in the music industry. Even though these scenarios do not happen often in real life, especially since digital media took over, these people are real, and they are one of those keys that can help you get on the right track. So let’s get into it and discover who A&R is and how important their role is in the industry.
Who is an A&R?
A&R stands for ‘artists and repertoire’ which is basically a representative of a record label in the music industry. Usually, they are a division of a music publishing company or a record label that primarily does talent scouting and supports the professional and artistic development of an artist. These people are the bridges between the record label and signed artists who oversee the entire activities, starting from noticing the artist and signing them in the label to the release of their work and its promotions.
What are the roles of an A&R?
The role of an A&R has evolved a lot in recent years. While in the previous times, they only used talent scouting and discovering hidden talents, they are now involved in the music-making process and in the entire promotional era. To simplify, they are involved in basically everything, overlooking every process that can make an artist’s career successful. Here are their roles and responsibilities –
i) Discovering talents and signing them in the label
As a representative of the record label or the music publishing company, the most important responsibility of an A&R is to find new talents and make them sign the record deal with the company. They are usually found in clubs, live venues, pubs, festivals, and other places where live musicians perform. These are the places where an A&R makes the decision to weather sign them and judge if they have the potential to make it big. After finding the talent that the studio is looking for an A&R is usually the first person to make them an offer which then gets finalized by the legal team of the label.
ii) Supervising artist development
As mentioned before, the roles and responsibilities of an A&R have evolved with time and now besides looking for talented musicians, they also oversee the recording of the album and artist development. They are present to guide them throughout the creative process, negotiating on behalf of the labels and making sure the terms and conditions of the contract are being followed.
To simplify, if an artist does not write their own songs, an A&R will help them connect to songwriters or ghostwriters who will write for them. Similarly, if an artist is not producing their own music, the A&R will connect them to music producers and sound engineers, making sure the finished product is worth publishing.
iii) Overseeing and helping in the marketing phase
The responsibilities of an A&R do not end at the recording studio or finish with the finish of the album. They are also present during the entire promotional and marketing phase, making sure the artist’s music is being promoted and they are getting their recognition. Based on the budget, A&Rs will make the best use of their connections in the music industry and heavily promote the new work.
What is the importance of A&R?
People might think that since digital media took over and social media holds more power, the importance of an A&R is reduced. But that is far from the truth. A&Rs are extremely important in the music industry as they know what exactly is going on in the local scene. They are tunes of the new talents as they are constantly found in the local pubs, gigs, and live shows, looking for their next big musical star. They have a clear understanding of what the general public wants in terms of music and stardom and they can spot a trend before it becomes mainstream.
People working as an A&R have a real eye for talent, so they can differentiate between the one-hit wonders and an artist who is going to have a long, successful career. These people are not looking for a hit song or a hit album, what they are looking for is a hit artist who is going to have long-term commercial success and will be a brand himself. So getting spotted by an A&R will give a lifetime opportunity to a new singer that will open several doors that lead to a successful career.
Who would you consider as a good A&R?
As mentioned before, A&R plays a crucial role in the evolution of the music industry and artists, so there are some skills and traits a good A&R must acquire. They need to have a deep and thorough knowledge of music trends along with a detailed comprehension of music genres, styles, and history. They also need to have a good ear that can recognize quality talent. In addition to that, a good A&R has good negotiating skills when it comes to negotiating offers with the artists along with great communication and networking skills. They also possess skills of critical thinking, empathy, and flexibility in addition to having great time-management skills. Going to pubs, gigs, and live shows constantly looking for talents seems to be fun and exciting but in reality, they are quite overwhelming and stressful.
How do you get noticed by an A&R?
As you can see A&Rs are quite important for your music career, there are a few things you can do to make sure you are being noticed. You can build a stronger online artist presence and perform as many live shows as you can in addition to producing good quality music. You can also submit your music promo directly to A&R professionals as their contact is openly uploaded on the websites of music publishing companies and record labels.
So start strategizing how you can reach these professionals, and who knows you might be the next big star the music industry was waiting for!
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