Top Korean Girl band BLACKPINK’s ROSÉ has come up with her debut solo single, titled ‘On The Ground’. The official music video premiered today on 12th March, at 2 p.m. KST. It is the title track of her first solo album, named “R”. The music video is produced by Teddy, 24, and many other producers like Jon Bellion, Jorgen Odegard, ojivolta, etc. The music video features ROSÉ in various fashionable outfits and vibrant colors, starting with Black and Pink. Meanwhile, the fanatics are guessing whether it’s a metaphorical link to her band, the pop track proceeds with a grunge-like ambiance with burning cars, falling chandeliers, fire, and flashes in an abandoned amusement park-like setting. The series of destruction is well balanced with creativity, aesthetic and soothing color palette. At the end of the video, The artist could be seen performing and levitating in a field full of white and pink flowers to the horizon. The climax is a soothing relief after the destruction. This track is completely English and the subject matter revolves around realizing the importance within oneself. Dealing with self-reflection and self-love, the cinematography of the video perfectly portrays the narrative and puts a deeper impact on the listeners and viewers as well. Visit ROSÉ’s YouTube channel to witness.
ROSÉ is a multifaceted artist from New Zealand who has garnered a lot of attention and world recognition while performing with her band BLACKPINK and that is why her solo project has been standing at the epitome of anticipation. Usually, the followers and listeners fall in great doubt that the artist might have left the band whenever a member starts performing solo. Well, guess what? K-pop is breaking the norms as ROSÉ is not going to leave the group and she is a former member of the band. And most importantly, she is not the first member to make a solo project. Her fellow bandmate Jennie has previously released a project, named ‘Solo’ in 2018. As a matter of fact, these solo efforts by the members are pretty common in K-pop that boosts the band’s popularity as well. The K-pop culture, their brand, and music collaboration have enriched western culture as well. However, most of the listeners can only remember the group’s name but fail to name a member from there.
ROSÉ is making an exception thereby gathering popularity as an individual artist and at the same time being a member of the band. She is born in New Zealand and raised in Australia which makes her a native English speaker. As a solo artist, her musical works are completely different than what most listeners seek from a K-pop artist. The latest track ‘On The Ground’ provides a more intimate and intriguing English pop ballad-like musical experience than a sugary dance-pop number. So do not expect any exciting choreography here. Not to emphasize the solo debut, but ROSÉ’s solo venture of the musical journey is initiating a new chapter in the history of K-pop music and their quest for musical world domination.
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