After 25 long years, Sony Music Publishing has arrived with all its glory. Now, it has returned and has got a redesigned logo as part of the brand new identity.
Finally, Sony Music Publishing has returned with a ‘modern vision’. It has now got a redesigned logo and a brand new identity to back it. A lot of work has gone behind the scenes, for several months and the major rebrand as part of the Sony/ATV is now being rolled out all across the globe for the publisher leading the market. This means that the name Sony/ATV will come to an end after 25 long years and a new era has ushered in as Sony Music Publishing. This renewal of Sony Music Publishing has been driven by the leadership of Jon Platt, who is the CEO and Chairman. The name has further aligned the business with the other entertainment brands of Sony. The identity of Sony is reflected by the rebrand and it has already described itself as one of the creative companies into entertainment that has got a solid foundation of technology.
The company Sony Music Publishing is celebrating its energized and modern aesthetics and it has also honored its rich heritage as one of the Sony Company. It has also laid the foundation for all its future endeavors as one of the universal company that has inclusive culture as the songwriter-first. A refreshed logo embodies the new brand identity that has been designed artistically and represents the abstraction of sound waves that have got vibrations and resonance and expresses the opportunities for songwriters that are infinitely expanding. The ethos of Sony Music Publishing says that ‘every voice matters’ and it has complemented the symbol.
According to Joe Platt, Sony Music Publishing has embraced the unique power of songwriting and it has always connected with different cultures and has brought numerous people together. It has also supported the songwriting careers of many musicians right from the time of its inception and it has also defended all their rights throughout. The name Sony Music Publishing has reconnected to its legacy and it has further unified the culture and mission with that of Sony Corporation. A modern vision is embodied by the new brand and it is going to be an authentic reflection of the songwriters and music represented by them. Rob Stringer, the Chairman of Sony Music Group, has said that once the brand Sony Music Publishing is energized, the company along with Jon Platt has been charting out a brand new course for a very exciting path forward for all its people and songwriters. The bold new image of the publishing division has also conveyed the evolution of Sony Music Group as a creative entertainment company in the upcoming future and a distinction is added to the positioning.
Kenichiro Yoshida, the CEO and President of Sony Corporation has said that the dynamic new brand of Sony Music Publishing has conveyed the promise of the creative approach and the leadership in the entertainment and music space. The business of Sony is continually strengthened and advanced by Rob and Jon as a creative entertainment company that has got solid foundation based on technology with songwriters and artists all across the globe.