The German sportswear, apparel wear, and accessories brand Adidas announced on Tuesday, 25th October, that it is cutting down all of its ties with US musician and fashion designer, Kanye West. Now legally known as Ye, the rapper has been in a partnership with the company for almost a decade.
In an official statement, Adidas said, “after a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products, and stop all payments to Ye and his companies.” The announcement came after the rapper made some controversial statements against the Jewish people followed by widespread condemnation by several Jewish groups. On 20th October 2022 Jonathan Greenblatt, the Anti-Defamation League CEO retweeted Adidas saying, “Really, @adidas? You continue to partner w/ Ye as he spreads vile #antisemitism AND releases his product as we approach the anniv. of the deadliest attack on Jewish people in US history. Are you really this ignorant? Or simply indifferent? #RunAwayFromHate“.
Considered to be the most influential and famous rapper, musician, and fashion designer of this age, Kanye West, is not unknown when it comes to controversies. In the past, he has already had his Instagram and Twitter accounts suspended for controversial statements and posts.
This time the controversy started on October 7th, after the rapper made an Instagram post suggesting that P. Diddy, another worldwide successful rapper like Ye, was being controlled by Jewish people. This post was considered to be referring to an antiquated antisemitic trope that says that the Jewish people have control over global finance. This post of the rapper gathered controversy and as a result, Instagram restricted his account for violating its guidelines.
After being restricted from Instagram, Ye took it to Twitter and again attracted negative responses. He twitted saying he was going to go, death [sic] con 3 On JEWISH PEOPLE”. Many people think that this was in reference to DEFCON, which is the defense readiness condition of the US military.
After being called out on his anti-Semitism, he further responded stating he cannot be anti-Semitic as black people are also Jewish. He then proceeded to make another tweet blaming other people for changing the narrative, he stated, “You guys have toyed with me and tried to black ball anyone whoever opposes your agenda.” As a result, Twitter also joined Instagram in locking his account for violating the guidelines.
Follow Kanye West on: Instagram // Twitter // Facebook
Check out For More News Updates on Google News
Subscribe to our newsletter and get trending music news and Gossip in your inbox.
