Image Source : teenvogue.com
Ariana Grande has decided to make a change as she has signed with a newly-launched Good World Management firm by Brandon Creed. The popstar has split with longtime manager Scooter Braun‘s SB Projects and it happened earlier this year. Clearly, she was looking for a new management after working with the company since 2013. It has been a decade since she dropped her debut album ‘Yours Truly’.
Brandon Creed’s previous clients include Bruno Mars as well as Lizzo. Creed announced the launch of his firm back in July and it was joined by Charli XCX, Troye Sivan, and Mark Ronson. Ariana Grande is his third major signing after Normani and Demi Lovato who has been Scooter Braun‘s clients.
It goes without saying that Ariana is one of the most successful pop stars who has six albums in the Top 10 of the Billboard 200. Her latest musical project ‘Positions’ is one of the greatest hits which has debuted at the top of the chart in 2020 and spent two weeks at No. 1. On the Hot 100 singles chart. She has a total of twenty top 10 tracks and seven among them are at No. 1.
Braun gained more notoriety after finding Justine Bieber on YouTube in 2007. he also infamously purchased Taylor Swift’s Masters (her first six albums) in 2019 which he sold to Shamrock Capital for $300 million in 2020. After this incident, Taylor Swift wrote on Tumblr, “This is my worst case scenario. This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept,” and eventually all the other artists got aware of whom they are dealing with.
It was reported that Adriana Grande “took meetings with at least one management firm before deciding to build her own team, with her mother Joan in a strong position.” Good World Management is perhaps a good choice for Grande which consists of a large roaster of artists like Charlotte Lawrence, Emile Haynie, Orville Peck, Jake Wesley Rogers, Brett McLaughlin, Tame Impala, and the list goes on.
Ariana has also recently shared photos on Instagram from the studio where she is working on her seventh studio album. The singer has also starred in The Good Witch, Universal’s adaptation of the Broadway musical Wicked, as the lead role of Glinda.
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