BLACKPINK’s ‘DDU-DU DDU-DU’ Becomes the First MV to Cross the Mark of 2.1 Billion Views on YouTube

BLACKPINK has hit another milestone with their official music video of ‘DDU-DU DDU-DU’ crossing the mark of 2.1 billion views on YouTube. On July 30, an announcement by YG Entertainment confirmed that the MV has hit the milestone. This is the first for any K-pop artist or group to hit this achievement. Clearly, the quartet marked its name in the history of K-pop.

‘DDU-DU DDU-DU’ is one of the most hit numbers by the BLACKPINK which was released at the time when the group was only two years old. The song was released on June 15, 2018, and now, after 5 long years, the song is still buzzing through top charts as well through playlists of fans. On its release, the official music video gained over 36.2 million views within just 24 hours. It was another milestone hit by any K-pop artist before. As it shows, the song and its music video is offering multiple feats of success for the group.

Previously on November 11, 2019, the song ‘DDU-DU DDU-DU’ crossed the mark of 1 billion views, which was another milestone achieved by any K-pop artist before. On January 4 of this year, the music video gained more than 2 billion views, creating another record. Not only views but BLACKPINK also became the first ever group to 80 million subscribers on YouTube that happened back in September 2022. By the time of July 2023, this well-renowned girl group earned more than 90 million subscribers and made another record. So, it is safe to say that BLACKPINK is the first ever K-pop group to make so many achievements with a single track.

Controversy with Contract Expiry

BLACKPINK signed a contract with YG Entertainment in August 2016. After all these years, the group is near to expiry of the contract with this entertainment company. There have been a lot of rumors spreading around that Lisa from the group is leaving YG Entertainment in order to proceed with her solo endeavors. However, YG Entertainment has not offered any affirmation or denial of the fact. The contract renewal for the other group members namely Jisoo, Jennie, and Rosé is disclosed yet. While it is not certain whether BLACKPINK will be working under the entertainment company or not, it is safe to say that; this girl group has become a label itself.

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