BTS Wins the IFPI’s Award Again for the Year 2021

BTS has won the IFPI’s 2021 Award for Global Recording Artist of the Year and this is the second time for the greatest boy band.

Top charting South Korean K-pop band BTS is adding more nods to their achievements by winning the IFPI’s 2021 Award for Global Recording Artist of the Year. On February 24, the International Federation of the Phonographic Industry (IFPI) has announced the award.

IFPI represents the worldwide recording industry that offers recognition through the awards and BTS is the first act to achieve this award for two consecutive years. The Grammy Award-winning K-pop band has already won the award for the year 2020.

Previously, many other artists have earned the award twice like Taylor Swift and Drake. However, wins did not take in consecutive years.

IFPI has explained that this honor is a cumulative evaluation of a music artist or group’s worldwide performance and presence. It includes total earning across the digital and physical music formats such as online streaming, vinyl records, and the influence of the entire discography.

The competition was tough on IFPI’s Global Artist Chart countdown with all the influential music moguls on the top 10 list. Adele, Taylor Swift, Ed Sheeran, and Drake were part of the top 5 artists, on the other hand, Billie Eilish, Justin Beiber, The Weeknd, Olivia Rodrigo and K-pop group SEVENTEEN were part of the top 10 list.

The seven members of the BTS namely SUGA, V, RM, Jin, J-hope, Jimin, and Jungkook have faced tough competition against all the stars.

Frances Moore, the chief executive of IFPI said, “BTS’ phenomenal success over the last year is a testament to their creativity, hard work, and ongoing commitment to continuing to find ways to bring their music to the world.”

He further added, “By performing in three different languages, they demonstrate their extraordinarily unique global appeal, and their dynamic and passionate fanbase has helped to make them the first artists in history to top the Global Artist Chart in two consecutive years.”

He finally concluded, “We would like to wish RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook and all who work on their team huge congratulations on winning the Global Recording Artist of the Year Award and on another year of brilliant success.”

2021 was quite a fruitful year for BTS three of the musical hits at the no.1 position on the Billboard Hot 100. The tracks are ‘Butter, ‘Permission to Dance’ and the lastly the collaboration project with Coldplay, ‘My Universe’.  The track butter has spent more than 10 weeks on the top charts.

Currently, the K-pop group is looking forward to their four shows on April 8, 9, 15, and 16 at the Allegiant Stadium in Las Vegas.