Image Source : planetradio.co.uk
Doja Cat is ready for her next era, the ‘Woman’ singer shared the exciting news on her social media. Previously after her very successful ‘Planet Her‘ album, she changed her aesthetics to indicate starting a new era. Now the singer has taken to social media to announce her fourth studio album ‘Scarlet’ with an exciting cover photo and release date. She has previously released two singles ‘Attention’ and ‘Paint the Town Red’ from this project. Her fourth album will be released on September 22nd. On Instagram, Doja shared the cover art of her album which features an “appropriately crimson spider” with the caption that says “SCARLET 9.22,” with a spider emoji.
Her comeback single ‘Attention‘ was released in June and peaked the spot of No. 31 on the Billboard Hot 100. Her second single from ‘Scarlet’ is ‘Paint the Town Red‘ which reached the top 5 of Billboard Hot 100, all thanks to social media as the track went viral on TikTok and Instagram, fueling the streams and sales. The second single also moved to the top on the chart of Hot R&B/Hip-Hop Songs this week. ‘Paint the Town Red’ also started at No. 15 on the Billboard Hot 100 which makes it the “highest unaccompanied debut” in Doja Cat’s entire career, so far. The singer teased another track, titled ‘Demons’ that is expected to be released on this Friday, making it the third single of ‘Scarlet’.
This era of the singer appears to be the most controversial yet, as she has taken on a new avatar, an eerie one to go with the aesthetics of the album. The cover art of ‘Scarlet’ features a beastly and grotesque, scarlet-colored spider that is staring down at a drop of blood. Fans are speculating this album and aesthetics are hinting at satanism as well which tampered with Doja’s popularity. Last month, after fleeting her Threads account, the singer reportedly lost 180,000 followers on Instagram where she also criticized her fans in a series of posts. At the same time, on Twitter the artist has also posted a series of tweets fulminating her fans, particularly picking out her fans who call themselves ‘kittenz’, Doja’sfanbase name. This month alone, the singer seemed to have lost around 500,000 followers on Instagram as well. Reacting to the unfollowing spree, Doja responded, Seeing all these people unfollow makes me feel like I’ve defeated a large beast that’s been holding me down for so long” on an Instagram story.
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