Pop music artist Ed Sheeran paid tribute to Warner CEO Max Lousada at the Music Business U.K. Awards. Max’s contribution to the music industry is truly undeniable.
Ed Sheeran paid tribute to the veteran CEO of Warner Recorded Music, Max Lousada. At the time when Donald Trump won the U.S. presidential election, Ed Sheeran became a part of giving tribute to the Warner CEO. He has been the pioneer of the company for a long time and made a huge impact on the global music industry. The show took place at the Music Business U.K. Awards in London. According to reports, it is coming to know that he has been honored with the Sir George Martin Award. It signifies his enormous contribution and brilliant track record.
Lousada has brilliantly nurtured the global music industry, along with some of the greatest songwriters and music artists. His undeniable work has influenced and captivated all. It is his effort and hard work that has helped to create such a diverse music community. Ed Sheeran said a few things about Max on the Music Business U.K. Awards stage. The artist stated ‘My dream was always to be on Atlantic Records because Atlantic Records has the best singer-songwriters. All my heroes and all the people that I aspired to be were all housed there. When I first met Max, I told him this. I was a little bit intimidated, because he was the big dog, and had shaped all of my heroes’ careers’.
He also added ‘But I was over the moon when it ended up being my home with him at the big ship’s helm. I went through Asylum with Ed [Howard] and Ben [Cook], but Max worked from afar on my first album, and then very closely on my second and [from] then on’. He even said ‘We both hit our career highs together, which is something that I won’t ever forget. It’s mad going through all the years and all the artists that I’ve met along the way who all say, ‘Oh yeah, Max did this for me, and Max was instrumental in this.’ Everyone from The Darkness to Stormzy, to James Blunt, Coldplay, Dua Lipa and beyond. When I got asked to introduce this award tonight, Max had just been let go of by Warner, and I wanted to make sure that I was here to say they don’t make people like him anymore. Music people’.
Sheeran also said ‘And if they do, they come around once in a generation. It’s not about having a big marketing brain, or being good at algorithms or jumping on the new hot things.It’s about recognizing what are great, great songs and who are great, great artists and allowing them to grow and not just dropping them after two duff singles. All the legacy artists we know and love today were developed over time and allowed to explore and fail and build and experiment’.
His thoughtful speech touched everyone’s soul and at the end, he said ‘Congrats on this amazing honor, man, and let’s celebrate it tonight. I can’t wait to see what you do next. Make sure you cut me in, bruv. Everyone makes some noise, for the winner of tonight’s Sir George Martin award: Max Lousada’.
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