Justin Bieber Unfollows His Long-Term Ex-Music Manager Scooter Braun On Instagram

Justin Bieber has unfollowed his ex-music manager Scooter Braun on Instagram as of January 4, 2025. The two have been working together ever since Braun discovered Justin on YouTube and got him into the music industry in 2008. In August a very well-established source reported that Justin’s contract with Braun lasted for four more years before Braun announced his retirement from music management in June 2024. Braun is still the CEO of HYBE America- the North America iteration of South Korean Entertainment Company of HYBE. This move of unfollowing resulted in Braun deactivating his Instagram account and drawing significant attention on the internet. According to a reliable source, it is known that the professional ties between Scooter Braun and Justin Bieber have been strained for the past few years. In the last couple of years, their relationship reportedly deteriorated, leading Bieber to exit their contract and seek new management.

Braun would go on to represent Bieber for 15 years. Back in 2023, reports of the two’s relationship being tense arose with reputed magazines claiming that the pop star was ‘actively looking at how he might extract himself’ from his contract with Braun. Now, it appears that the ‘Sorry’ singer is no longer following his former manager on social media. It comes after Braun’s announcement that he has retired from managing his superstar clients. The announcement of his retirement was shared back in June of 2024 and did not come as a shock as over 2023, the likes of Bieber, Ariana Grande, Demi Lovato, David Guetta, Black Eyed Peas and Carly Rae Jepsen had all parted ways with him.

‘23 years. That’s how long I have been a music manager,’ Braun wrote in a statement posted to Instagram at the time. And while he shared several highlights from his management career, he dedicated a paragraph entirely to Grande and Bieber, writing: ‘Justin and Ariana were both young teenagers when I began with them. Justin a 13-year-old kid busking in Canada and Ariana a young actress on Nickelodeon. To see them both come up to be the legends they are today will forever be one of my greatest honors. As we change our working relationships now, I will continue to root for them with the same passion that I did at each of their humble beginnings.’

In a statement shared by Braun regarding his retirement on his official Instagram, he explained: ‘One of my biggest clients and friends told me that they wanted to spread their wings and go in a new direction. We had been through so much together over the last decade, but instead of being hurt I saw it as a sign.’ Elsewhere, in recent years, Braun has faced controversy after apparently denying Taylor Swift her master recordings. This led to the star deciding to re-record her first six studio albums – four of which have already been released, including ‘1989 (Taylor’s Version)’. In 2023, in response to reports of a host of his artists seeking new management, Braun shared a short and jokey response on X/Twitter and wrote, ‘Breaking news… I’m no longer managing myself.’

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