K-Pop Star Jennie Became The Face Of Calvin Klein 2024 Campaign

Blackpink artist Jennie did the 2024 spring campaign for Calvin Klein. The brand shared the pictures on Tuesday, which is getting a huge appreciation from all. The black-and-white photographs of Jennie for the brand have grabbed the attention of everyone. For this particular shoot, the K-Pop artist worked with Mert Alas, who is a well-known photographer.

Regarding this campaign, the brand has said ‘The campaign magnifies Jennie’s playful confidence and infuses Calvin Klein’s emblematic Underwear and Jeans with her distinctive pop energy, elevating each style to icon status’. Along with becoming the face of the company, Jennie has also introduced two new products. This time, the brand has come up with a range of ‘expressive, seductive comfort’ and Jennie has been the face of it.

Now it is coming to know that all of her photos will be shared on every social media platform by the brand. All the photos will appear on the billboards all around the world. With this innovative approach, Jennie is reaching out to more audiences and making a great impact. In one of the photos from this campaign, she has been seen in a tank top, a denim mini skirt, and a pair of cowboy boots. The photograph was captioned as ‘Casual is a big mood for this season @jennierubyjane takes over in Calvin Klein’.

 Apart from being a singer, this K-pop artist tries out every possible thing to showcase her talent. And that is what helped her to accumulate more global audiences. Previously, in 2021, this singer collaborated with this brand as a spokes model. At that time, she only worked for the capsule collection of the company. Through this project, she is getting the opportunity to show the bold side of her character. And it can be said that the singer amazed everyone with her work.

pop energy baby. JENNIE in Calvin Klein.

which look is your fav? pic.twitter.com/WTsWa06UXg

— calvinklein (@CalvinKlein) February 27, 2024

While talking about this campaign, Jennie has said a few words. The artist has said ‘I was so excited to come back for this campaign for their iconic jeans and underwear. I love the denim zip-up jacket paired with the shorts, as it’s such an effortless and sleek look that is also super comfortable. Shooting in Calvin Klein underwear always makes me feel so powerful – the bold waistband and lace details make it so easy to tap into my confident side. I hope my fans are excited to see this new campaign!’

Follow Jennie on : Instagram

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