Lady Gaga Debuts the Footage of Chromatica Ball Tour in New Awareness Campaign of Migraine Drug

The global superstar Lady Gaga has partnered with Pfizer to raise awareness about Migraines in a new ad campaign for the company’s latest drug. The official announcement came from the pharmaceutical company itself in June, Migraine and Headache Awareness Month. The company and the pop star’s partnership is in recognition of this year’s theme, “Educate Yourself, Educate Others”. Migraine is an enfeebling neurological disease that has a tendency to recur and is often misunderstood as a type of intense and extreme headache. However, the study considers the disease to be the second-most disabling condition in the world. The ‘Star Is Born’ actress and 13 times Grammy Winning musician, Gaga was first diagnosed with migraines when she was just 14 years old.

The pop star told Pfizer “My experience with migraines was debilitating. I would be in bed for days with tremendous pain in my head, behind my eyes, and all throughout my face”. She continued, “I couldn’t read or have any lights on, and I needed to be alone in a quiet room for hours that could lead to days until the pain subsided.” In this new ad campaign, the singer debuts the professional footage of her latest Chromatica Ball tour, which wrapped around in September, last year. “I know what it’s like to perform through pain,” the singer/actress seemed sympathetic in her voice-over before the advertisement launched the new drug, Pfizer’s Nurtec ODT medication.

Lady Gaga’s Chromatica Ball footage featured in new Pfizer Nurtec ad pic.twitter.com/16LiHkefZp

— Gaga Daily (@gagadaily) June 13, 2023

Gaga has never been a stranger when it comes to being open and vulnerable with her fans. Over the years, the global pop star has been transparent about her several health issues and maintained a clear relationship with her fans. In 2013, she spoke up about the hip injury that limited her from continuing the ‘Born This Way Ball tour’. Last year, Gaga started her Chromatica Ball Tour and performed in fully packed stadiums in Europe, Asia, and North America. Chromatica was her sixth studio album which included smash hits like “Stupid Love” and her Grammy-winning Hot 100 No. 1 “Rain On Me” (with Ariana Grande).

Gaga announced her partnership with Pfizer in an Instagram post where she wrote, “’Ever since childhood, I’ve dealt with migraine pain. When I tried Nurtec® ODT (rimegepant) 75 mg for the first time, I’ll never forget wishing I had found it sooner. That’s why I’m proud to partner with Nurtec ODT.  [purple heart emoji] We’re in this together. If you’re ready to speak to a doctor, ask about Nurtec ODT today. #MHAM”

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