Megan Thee Stallion touts Paris Olympics for NBCU in new coverage

Three-time GRAMMY-winning recording artist Megan Thee Stallion joins a parade of celebrities in the second promotional spot of NBC Universal’s fall campaign to promote its coverage of the upcoming Paris Olympics 2024. NBC Universal is going to cover the Games of the XXXIII Olympiad, which starts on July 26, 2024, in Paris, France. This promo debuted during NBC’s annual telecast of the Macy’s Thanksgiving Day Parade welcoming the viewers to “Thee Paris Olympics“. Megan then showed up on screen and performed at the Palace of Versailles which is the host of next summer’s Olympic and Paralympic equestrian competitions.

Swinging in her ‘Hot Girl’ style, Megan appeared with the U.S. High-Performance dressage horses in place of her backup dancers. She is then joined by her own fire-breathing, flying, talking horse while she proclaims “And that’s how we do the Olympics, Hot Girl Style.” Viewers then quickly witness a transformation from an extravagant scene at Versailles to an executive board room, where a group of skeptical marketing executives are seen to be listening to her pitching the idea as a way of reimagining the game.

“As America gathers together today on Thanksgiving, we wanted to surprise the nation with an Olympic moment as big as the holiday, and what better way to do that than with ‘Thee Olympics’, featuring Meghan Thee Stallion and dressage horses at Versailles,” commented Jenny Storms, CMO, Sports and Entertainment, NBC Universal in a statement. “As we approach the new year, even more surprises are in store as we continue to bring to life the biggest media event of 2024 — the Paris Olympic and Paralympic Games,” she continued.

Megan Thee Stallion in new ad with NBC Universal for the 2024 Paris Olympics. pic.twitter.com/eL65LpNTzh

— Stallion Access (@stallionaccess) November 23, 2023

This promo featuring Megan Thee Stallion is a glimpse of the larger marketing effort by this media conglomerate. According to reports, NBCU has committed to pay $7.75 billion for the exclusive U.S. broadcast rights for the Olympics between 2021 and 2032. It also has been promoting the Olympics for months while the executives betted that the Paris locale would indicate that the NCBU will have fewer time zones to navigate. It will certainly be less, especially compared to the recent efforts which have sent the company to big cities in Asia.

For this spot commercial, NBCU worked extensively with US Equestrian, the national governing body of equestrian sport in the United States. This is to provide an original approach to the training of dressage horses while highlighting that athletes compete at the highest level of international sport. This includes previous Olympians such as Laura Graves, Ashley Holzer, and Kasey Perry-Glass, along with Paris 2024 hopefuls Katherine Bateson-Chandler, Anna Buffini, and Susie Dutta.

Follow Megan Thee Stallion on :  Instagram | Twitter 

Check out For More News Updates on Google New