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Fires across the Los Angeles area have destroyed thousands of structures and caused massive emotional distress in the industry-leading epicenter, prompting mass evacuations of nearly 200,000 residents. There are plenty of ways to support displaced citizens, and a handful of resources for entertainment industry workers, but some of the larger music companies and brands have taken matters into their own hands by making generous donations.
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Angelenos are joining forces to contribute to established charities like the California Fire Foundation, the L.A. Fire Department Foundation, the L.A. Food Bank, and the Pasadena Humane Society, among other specialized support centers (that are in constant need of volunteers) in areas including Santa Anita Park and the Pasadena Community Job Center, among others. Live Nation’s Crew Nation Global Relief Fund is committing $1 million to assist performing musicians, live music crew, and live music industry workers affected by the recent wildfires in L.A. Crew Nation has opened applications for grants up to $5,000 for individuals currently employed within the industry facing displacement expenses due to mandatory evacuation orders, damage, or loss. Those seeking support can apply for Crew Nation Fund grants.
Separate from Crew Nation, Live Nation is also supporting impacted employees from its Los Angeles headquarters with direct relief through its Taking Care of Our Own program. The company is partnering to help produce and promote FireAid, a benefit concert on Jan. 30, to help rebuild communities and support fire prevention efforts across Southern California. Amazon has pledged $10 million, with the money coming from Amazon Music, Prime Video, and Amazon MGM Studios, along with Ring and Whole Foods Market. The donation has been granted to the American Red Cross of Southern California, FireAid, MusiCares Fire Relief Effort, World Central Kitchen, Los Angeles Fire Department Foundation, Habitat for Los Angeles Wildfire Fund, and Los Angeles Chamber of Commerce Small Business Relief/Recovery Fund, among others, per the company’s blog.
Sony has announced a $5 million donation in support of wildfire relief with the money going towards organizations supporting first responders, community relief and rebuilding efforts, and employee assistance programs. Beyoncé has committed a total of $2.5 million in fire relief, with the donation going to families in Altadena and Pasadena. In addition to helping those who lost their homes and possessions, BeyGOOD will also assist churches and community centers in other impacted areas to address the immediate needs of people affected by the fires.
Doja Cat, who was born and raised in the L.A. area — shared on Instagram that she has partnered with the American Red Cross to specially design a line of merchandise benefitting the charity organization’s relief efforts in California. ‘Please help me and @americanredcross support my beautiful state of California,’ Doja wrote, captioning photos of some of the pieces. ‘100% of proceeds go to American Red Cross to support the people of California affected by the wildfires.’
Ice Nine, the Boston-bred group announced over the weekend the launch of a fundraiser they’ve dubbed ‘Heed the Call For California,’ with 100% of the proceeds going to the California Fire Foundation Wildlife & Disaster Relief Fund, which will directly support victims across the state. The black T-shirt features an image of the masked character Ghostface from the Scream movie series dressed as a California firefighter holding an axe, with the band’s name in white behind him amid a palm tree sunset and the effort’s moniker in red horror script below.
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