Radio Ad Volume Has Increased By 20% in January-March 2023 Compared To 2021

According to a recent report of TAM AdEx, radio ad volumes increased by 20% during January-March 2023 compared to January-March 2021. But is almost similar compared to the ad volumes of 2022. In January-March 2023, various advertising sectors were in the top position with 32% of ad volume. Where on the other hand, the banking/finance/investment sectors were with 13% share.

It is coming to know that, all the top three sectors accounted for 55% of ad volumes. In 2023 in the top ten categories, the top three sectors are radio advertising, properties/real estates, hospitals/clinics & cars. Apart from that, in the retail sector, the top three categories are the banking, finance, and investment sector.

These top ten categories are contributing 18% of the share in the ad volumes on the radio. There are 3000 advertisers and 3900 brands have approached radio in January-March 2023. In the top 10 advertisers list HDFC Ergo General Insurance Company, Vishnu Packaging, Indian Oil Corporation, and Nissan Motor Corporation are the new companies. According to the report, it is coming to know that companies are really getting positive growths through these increasing ad volumes. More than 180 categories have confirmed the growth of its company.

Along with that, the category of real estate and properties has come in the top position with the 47% growth. From the increasing ad volumes, companies really getting very much benefitted on a large scale. This way, they are getting the opportunity to promote their work. And that is leading to greater success for the organizations.

From the renowned advertisers and brands, in January-March 2023 Kedia Homes has become one of the leading advertiser companies in the list. Along with that Kedia Sezasthan has also topped the list. Nearly 3k+ advertisers and 3.9k+ brands were brilliantly promoted during the time of January-March 2023. In this scenario, another thing is coming to know that, the ad commercials with 20-40 seconds are much more preferred for advertising in radio in January-March 2023, which is same as the 2022. Therefore, for all these things the radio ad volume has increased by 20% in this time of period.

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