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The leading electronic brand Samsung Electronics Co, Ltd. has come up with TikTok and launched StemDrop. It is a new music discovery platform that is going to be immensely helpful for music creators. This kind of platform is completely new and no one has experimented with something like this before. It is going to be launched on the 26th of October on the platform TikTok.
This new platform has been created with the direction of Syco Entertainment, Universal Music Group. Currently, it is considered the best music-based entertainment label. With the help of this platform, a music creator will get the benefit of working with the best songwriters from all around the world. it is coming to know that the five-time Grammy winner Max Martin and his excellent hit-making team of Savan Kotecha and Ali Payami will release 60 seconds of their latest song, and that is going to be available for collaboration.
Samsung has always been the no.1 company that provides the best technology to their buyers. That is why this company is considered one of the most proficient companies of all time. Benjamin Braun, Chief Marketing Officer at Samsung Europe has said about the new launch of the platform that ‘From movies, games and music – Samsung understands that entertainment is the most exciting when it evolves. This partnership with TikTok, Syco Entertainment and Universal Music Group is a ground-breaking new chapter that will redefine music creation’.
He has also said ‘As leaders in innovation, we feel a responsibility to constantly find ways to champion creativity – the openness of StemDrop does just that. This mission has been longstanding: from the launch of Samsung Spotlight, an initiative to support performing artists in the wake of the pandemic, to our partnership with UMG on Music Galaxy Thursdays, allowing music lovers free access to never-seen-before artist interviews, performances, and behind-the-scenes footage in the lead-up to New Music Friday. Now, our advancements in the foldables market are changing the way we use mobile devices as the ultimate tool for both productivity and self-expression’.
This new platform is going to come with a lot of changes, which is going to influence the music industry on a huge scale.
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