Image Source: republicworld.com
The Indian music industry has changed a lot in the past few years. The renowned artist Shaan has said that it is the age of rappers. Artists like Badshah, Guru Randhawa, and Neha Kakkar have built their brands in the industry. He has also said that currently, artists do not have to be completely dependent on the film industry to gain popularity. Shaan has stated, Arijit Singh is the ‘last big exponent’ of the Bollywood music industry.
In an interview, he also said ‘All the big names today in music, they are either rappers or they have their own brand of music styles. Arijit Singh was probably the last big exponent who came in from film music. But a lot of them first got popular doing their own non-film music, like Guru Randhawa, Honey Singh, Badshah, King. But today, film music is hardly giving you the big singing star’.
Shaan is an excellent singer who has given plenty of hit songs in his career. Some of his widely praised soundtracks are ‘Woh Ladki Hai Kahan’, ‘Jab Se TereNaina’, ‘Chand Sifarish’, and ‘Musu Musu Haasi Deu’.At the time when Shaan gained popularity, then it was really hard to reach out to fans with a non-film soundscape. But now the scenario has changed a lot compared to the previous time.
He has made a statement that says ‘The only thing is that a singer like me, who’s branding has become that of a Bollywood singer, it’s very difficult to get out of that and for people to start listening to my non-film songs. But for others like Neha Kakkar, who came in from social media and then started getting their film songs… Today, it’s changing, a singer doesn’t have to really rely to become popular through film music’.
The prolific Indian artist has said that now he feels ‘underutilized’ in the Bollywood music industry. He even said ‘Sadly, in the last 10 to 15 years, I’ve been much underutilized and not been a part of those big Bollywood songs, like I used to be. But at the same time, this could be of help. When you are constantly on a roll, there’s no time to introspect, no time to work on your skills. You tend to keep going with the flow. At some point, you realise you’re becoming mechanical, redundant. So I take this break, this little getaway as a good thing, that I get to work on my skill sets’.
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