Image Source : planetradio.co.uk
Taylor Swift is not unknown for breaking records and making history. As a musician, she has already broken so many records and achieved so many awards that arguably she has become one of the most popular artists in the music industry. However, she is now also redefining music tours with her current ‘Eras Tour’ that is already in the news for making billions of dollars. Now there is a high chance of the artist having the highest-grossing tour of all time and creating another record.
According to the August survey data from research firm QuestionPro, CNN reports that the tour “could gross $2.2 billion in North American ticket sales alone”. This unprecedented total amount came from the primary ticket sales for the US shows. One of them was recently conducted by Swift in Los Angeles and another North American leg of the ‘Eras Tour’ will be happening next year.
The estimated amount is clear proof of Swift’s stardom and influence on pop culture along with the local U.S. economies, a perfect example of the latest demand for entertainment and wonderful experiences. At the same time, it has also helped boost the economy of the country. The average price for the pre-sale ticket is $455.78 and Taylor has 68 shows in total to perform in North America. However, CNN reports that “The survey did not take into account whether respondents bought one ticket or multiple tickets.”
QuestionPro data’s newest survey also shows that the average attendee number per show was 72,459, including closed-off areas and floor seats. All of that makes the total net gross $2.2 billion which could very well make ‘Eras Tour’ the highest-grossing tour of all time. The previous record holder was Elton John’s “Farewell Yellow Brick Road” tour which grossed over $887 million from 2018 to 2023. This report came from the director of the music business program at New York University Steinhardt, Larry Miller. About Swift’s phenomenal success, Miller said, “We’re talking about a global pop artist who faces virtually infinite demand for those tickets.”
‘Eras Tour’ since announced, has become one of the most discussed and happening social events of the year where Swifties are having the time of their life. The concertgoers have also been spending thousands of dollars on tickets, outfits, along with travel accommodations. Participating in the poll of QuestionPro, attendees of at least one ‘Eras Tour’ show said they have spent “$291.62 each on their outfits, $214.80 on merchandise and $131.48 for food and drinks.”
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