The Launch of K-Pop ETF Brings in Korean Entertainment Giants that Include BTS, BLACKPINK, and ‘Parasite’ Producer

Overseas investors now have a chance to invest in the billion-dollar South Korean entertainment industry.

The global expansion of K-Pop has been creating news and trends for a few years now but there was no way for foreign investors to invest in the industry which is now changing with this news.

On September 1, a K-Pop and Korean Entertainment ETF which is listed under the name of KPOP was launched by South Korean IP investment company Contents Technologies, on NYSE Arca Exchange. The ETF KPOP is the first initiative where investors from Europe and the U.S can directly access the companies that are connected with the expansion of the K-Pop music industry. The ETF also got an impressive board filled with top pop culture players.

The KPOP ETF includes music agencies like HYBE, JYP Entertainment, SM Entertainment, and YG entertainment. Needless to say, HYBE is the agency that handles the dominating Korean boyband in the world, BTS, and other popular K-Pop groups like Tomorrow X Together, and SEVENTEEN. This agency has a total of seven labels that manage other artists. JYP Entertainment on the other hand is home to TWICE, ITZY, and Stray Kids. YG Entertainment is the successful agency that manages worldwide famous groups like BLACKPINK along with BIGBANG and SM Entertainment is the music agency behind famous groups NCT and aespa.

The ETF also includes CJ ENM which is considered the Korean-entertainment giant which operates in the Television and Commerce area of the South Korean Industry. It also produced and distributed the Oscar-winning, worldwide famous film ‘Parasite’. In the list, the next addition is Studio Dragon which is the subsidiary of CJ ENM that distributes Korean drama programming along with Naver which is Korea’s top search engine that also produces K-Pop content, and Kakao Corp which is the country’s largest mobile messenger and oversees labels.

Billboard states that the companies which are eligible for KPOP need a market capitalization that exceeds 100 billion KRW or $73.7 million. The most interesting thing about this EFT is that it includes entertainment companies that have wider scopes whose primary focus is not music but can heavily influence the music industry with the help of their content opportunities and the continuous streaming of K-Pop.

According to experts, the global expansion of K-Pop is still at the beginning stage where this EFT will bring in more opportunities for investors.

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