TikTok is growing in a lot more large way in promoting music. Zoi Larma from Los Angeles made a TikTok dance video, which she choreographed by herself on the song ‘Supalonely’ by Benee. The video has garnered more than 45 million views on the platform. Not only that, but for this single dance video, the music video has also gotten millions of views.
After getting so much recognition from the viral video, this artist has also performed two sold-out shows in New York. The soundtrack has also been nominated for the People’s Choice Award and has gotten platinum. 1 million copies have been sold and 2.1 billion streams have been garnered from all the music streaming platforms.
Zoi Larma has also gotten immense fame after the video and currently living a life of being a content creator. The creator has said ‘When it started trending on TikTok and picking up on TikTok, I would hear it on the radio or, you know, hear it in stores… I would hear it everywhere.’
TikTok has changed the whole scenario in the music industry. Now, this has become the ideal platform for promoting new music and reaching out to a global audience. That is why, every recording label, artist, and creator is trying to find a way to make a profit from this platform.
In this matter Tatiana Cirisano, the music industry analyst and researcher has said that ‘If a song is going viral on TikTok, and the artist is unsigned, and as a result, it’s getting a million streams on Spotify, the labels are scrambling to sign that song or that artist’. She has also added ‘They’re obsessed with expanding their market share and making sure they don’t lose any market share to independent artists’.
After so much growth on TikTok, the artists get a lot of exposure on different music streaming platforms too. On Spotify, Benee has gotten a lot of stream on this platform too. The current influence of TikTok in the music industry has pushed a large number of listeners on Spotify and Apple Music.
From a report is getting to know that, Spotify has given $7 billion dollars to the recording labels and artists after receiving a huge number of listeners.
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