The second longest song from the album ‘Glory’, of Honey Singh, ‘JATT MEHKMA’ is getting a mixed reaction from his fans and there are quite a handful of reasons.
The new track ‘JATT MEHKMA’ from Honey Singh’s highly appreciated album ‘Glory’ is getting a lot of attention from the audience but not all are from a positive point of view. The die-hard fans of Honey Singh are very much involved in the life of the singer through his social media presence which means the fans always keep themselves updated with the happening of their favorite rapper’s life. This is why the new track has been profoundly appreciated by the hardcore fans of the singer. The music video of ‘JATT MEHKMA’ showcases the friends and the loved ones Honey Singh is seen with in real life.
The video opens with a picture of a mansion where elite guests who are the close friends of the singer arriving in luxurious cars. The video continues in this manner capturing the wealthy personalities partying and spending time with themselves by indulging themselves in lavish dinner service, private opera concerts, expensive liquor, and a lot more. The whole setting of the video exuberates nothing but old Hollywood glam. From a maker’s point of view, the video has intense emotional value. Honey Singh has never made a music video that is so emotional as ‘JATT MEHKMA’ before in his entire musical career.
The audience, especially the ones belonging to Generation Z has criticized the video due to its lack of storytelling and points of confusion. To them, the video simply showed a few friends having fun and then ending up in the middle of a gunfight. This reaction is caused due to their lack of awareness about the personal life of Honey Singh. Through this new video, the singer has tried to give tribute to each of his friends and the good times spent with them. As there seemed to be no build-up in the beginning of the video, the fight scene might come as something out of the blue which was another point that was criticized by the audience.
From their previous experience by watching the music videos of ‘Kaalastar’, or ‘Desi kalakar’ the audience casually expected to see a storyline in the new track too but there was a lack in that spectrum which created some negative perspectives about the video. The styling of Honey Singh also seemed to be quite similar to the styling in his previous tracks of glory which also gave birth to some point of criticism for the new track.
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