The newest album of the multi-talented artist Rita Ora, ‘You & I’, opens up a vault of stories of the singer’s personal life while also entertaining with her dance-pop polished vocals.
The Kosovo-born singer Rita Ora has recently dropped her new album ‘You & I’, which is surprisingly only her third in her 11 years old career in the industry. After the release of her last album ‘Phoenix’ dropped via Atlantic Records, the new album came as a much-awaited surprise for her fans across the globe and has been garnering ample praise and criticism worldwide. In spite of her describing the album as “unpolished,” there is still a glossy allure to the 12-track pop album as she bares out a part of her vulnerable side relating to her music for the world to see.
Playing multiple roles of being The Voice Australia coach, Masked Singer UK panelist, UNICEF ambassador, launching a tequila brand, and acting as a scientist in the film Pokémon: Detective Pikachu, the artist has been dominating news and media tabloids for years. In her third album, Rita gets personal as she calls it a “diary of the last few years” and in the song “Shape of Me” she confesses, “I lost a part of me trying so hard to please/ I just find my echo/ Now I’m trying to let go”. Delving into the emotional depths, the album tries to bridge the gap between the singer and the audience, as it stems from the artist’s real experiences.
The album bursts with soaring energy as Rita Ora’s captivating vocals introduce an immersive space of dance-pop with enticing EMD-lite beats. The album shows an insane diversity, from including elements of UK garage in the enlivening ‘Don’t Think Twice’, the chaotic melodies in ‘Unfeel It’, the giddy and fast-paced rhythms of “Praising You” (ft Fatboy Slim) to the tantalizing series of cinematic swells in the title track. “Notting Hill” takes the tempo tad down, turning out to be a piano ballad, as the singer moves into a zone of nostalgia for her life before being a star.
However, in spite of the shine and bigger-than-life arrangements, the album, though catchy, fails to strike a distinct chord with the listeners. The focus on style distracts the audience significantly from the essence of the lyrics, and therefore only allows them a shallow scope of contemplation and fails to build intrigue. This in turn takes away some of the spark from the album and the characteristic appeal of Rita Ora’s previous releases, rendering the album lacking in character. It is however in no way unenjoyable and the songs make for a great party-track addition.
Album Link :
https://open.spotify.com/album/0lY3tmonYCBxbviBSKczIX
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